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The
Benefits Of Direct Marketing 
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Today
direct marketing is one of the most effective tools in
prospecting and retaining clients. By consistently delivering
a targeted, compelling marketing piece, such as a cost
effective flyer, post card, letter, etc. that grabs attention
quickly. Limited time offer postcards really prompts a faster
buying cycle, thus helping you retain loyal customers for
your products and services.
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Size
And Scope Of Direct Marketing Today
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In the last few years direct marketing
campaigns drove over $1 trillion in U.S. consumer sales in
2008, and over $800 billion in U.S. business sales in the
same year. The direct marketing industry generates $200
billion in media expenditures annually, representing 56.5
percent of total U.S. advertising expenditures, and $50
million in direct mail alone in 2002. Direct mail and
contact (not including catalogs) is still the number one
direct marketing method as of 2008 and used by more than 70
percent of corporations in America.
Companies know that it is wise to
invest in getting leads that turn into sales. Direct
marketing offers you the ability to send a personalized,
customized communication out to targeted potential buyers.
Well thought out direct marketing campaigns offer better
value for your marketing dollars, as they are more
cost-effective than mass advertising, are highly measurable
and financially accountable. |
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Special
Event Distribution... 